PROCESS

Distinction and timeless substance with modern identity driven design.

Your identity is more than a logo. I guide your brand identity development one strategic step at a time.

Circular badge logo with the words ‘Logo Design + Brand Identity’ around the edge, featuring an eye icon with a spiral center and three small stars.

Your Custom Design Experience

Assessment

Map Icon representing the Assessment phase of working with Rachael Flowers

The process begins with a video consultation and an interactive questionnaire. I can answer any questions you have before we begin, address your specific needs and initial ideas, and learn more about you. You’ll receive a project plan and a custom quote designed to fit you best.

Strategy

Compass dial icon representing Strategy in the process of working with Rachael Flowers

Effective brand positioning happens through differentiation in the marketplace. Get research into your industry and competition, all with your objectives and brand personality defined. Your brand strategy document will be a comprehensive keystone to the rest of your brand’s creative direction.

Development

Purple mountain icon representing stages of Development working with Rachael Flowers

Each milestone proceeds with a charted timeline to maintain momentum, open communication and iteration. Your deliverables include Q&A as needed to ensure successful onboarding. This structured approach makes the identity outcome feel not only unique, but inevitable.

Inside the Brand Strategy Document

A glimpse into the custom 20+ page strategic foundation behind every identity I create. Brand strategy distills audience psychology, market positioning, brand voice and purpose into a clear framework. This internal compass shapes your brand assets so you can enterprise with confidence.

Diagram illustrating the 16 human desires leading to fulfillment, categorized into social, emotional, societal, and infrastructural groups. Contains twelve labeled circles around a central circle.
Diagram illustrating the 16 human desires leading to fulfillment, categorized into social, emotional, societal, and infrastructural groups. Contains twelve labeled circles around a central circle.

Hand drawn forms with function.

Sketches are the working visual notes behind logo design. These forms explore structure, rhythm and meaning before becoming the foundation for every brand system.

A collection of 16 black and white abstract geometric logos or icons arranged in a 4x4 grid pattern.
A collection of 16 black and white abstract geometric logos or icons arranged in a 4x4 grid pattern.
Array of 20 various abstract black and white symbols or logos arranged in 4 rows and 5 columns on a white background.
Array of 20 various abstract black and white symbols or logos arranged in 4 rows and 5 columns on a white background.
Close-up of five black abstract shapes on a white background, with the shapes varying in size and orientation.
Close-up of five black abstract shapes on a white background, with the shapes varying in size and orientation.
Black and white illustration of various stylized botanical and fruit motifs, including leaves, berries, and slices of fruit arranged in a pattern.
Black and white illustration of various stylized botanical and fruit motifs, including leaves, berries, and slices of fruit arranged in a pattern.
Outline of slices of black olives on a white background.
Outline of slices of black olives on a white background.
A handwritten note with the words "Simply Gather & Experience" and "Simply" written in various styles, with some decorative elements.
A handwritten note with the words "Simply Gather & Experience" and "Simply" written in various styles, with some decorative elements.
A black and white abstract image with bold, curved, and layered brush strokes creating a swirling pattern.
A black and white abstract image with bold, curved, and layered brush strokes creating a swirling pattern.
A collection of black-and-white doodles with science themes, including laboratory equipment, molecular structures, and comic-style speech bubbles with words like "LAB" and "SCIENTIFICALLY SPEAKING."
A collection of black-and-white doodles with science themes, including laboratory equipment, molecular structures, and comic-style speech bubbles with words like "LAB" and "SCIENTIFICALLY SPEAKING."

For the enthusiastic, deeply committed and inherently curious only. True alignment requires participation and an openness to explore.

Collage of custom brand logo designs in light purple on a black background.

Your Brand System

LOGO DESIGN

A tailored logo that embodies your brand’s essence, supported by a refined palette and intentional typography.

BRAND IDENTITY

A unified visual language shaped from your values and personality, forming a clear and lasting identity.

BRAND ASSETS

A curated suite of print and digital layouts that translate your identity into cohesive, intentional deliverables.

Identity Outcomes

Brand identity photo treatment featuring a custom line‑art cherry blossom flower icon logo.
Pink overlay on a floral arrangement background with the typographic style logo 'Simply Gather Experiences' in a dark green color treatment.
Stylized ‘E’ logo icon representing a capsule and spinal vertebrae, designed for a science‑based supplement consultancy brand.
Abstract high‑contrast swan logo in a modernist style, shown over a pool‑water texture as part of a brand identity presentation.
Primary brand logo for Rachael Ann Lester: an eye with a spiral and three stars symbolizing intuition and guidance.

Authenticity is power.

Values solidified by experience, a devotion to the craft of branding inspired by Northern city and Southern mountain life, and an invite to a reflection of yourself through color.

Story Meets Symbolism

Inquiries

If you’re ready to map out a purposeful, distinction led brand, request a consultation to begin the process.

“Rachael did an amazing and thorough job putting together a brand guide for me and designing the brand identity. She communicated well throughout the process. I would recommend her to anyone!”

JOHN SHERWIN, EFFICACIOUS