PROCESS

Distinction and timeless substance shaped by modern identity driven design.

Your brand identity is more than a logo. I guide your custom design experience one strategic step at a time.

Brand Identity Design

  • Comprehensive Strategic Positioning: Competitor audits, audience persona mapping, brand voice and story frameworks.

  • Complete Logo System: Primary logo design, secondary marks, submarks, custom iconography, and bespoke vector patterns.

  • Asset Creation: Custom hand-lettering, photo style guides, and mood/art direction for real world applications.

  • Extensive Rules: Clear space, typography hierarchy, print + digital color specs and usage do’s + don’ts.

  • Collateral and Launch: Website design, social media templates, packaging design and marketing suite mockups.

Comprehensive brand identity design is ideal for businesses seeking an intentional, strategic and enduring identity built for clarity and long term growth.

Your Custom Design Experience

Assessment

Map Icon representing the Assessment phase of working with Rachael Flowers

The process begins with an interactive questionnaire and a consultation. We will discuss initial ideas and address your specific needs. You will receive a custom proposal that includes the project plan and quote.

Strategy

Compass dial icon representing Strategy in the process of working with Rachael Flowers

Brand positioning happens through differentiation. Get a comprehensive brand strategy document that includes industry research, competition analysis, your brand personality defined and creative direction.

Development

Purple mountain icon representing stages of Development working with Rachael Flowers

Your milestones include a timeline to maintain momentum, open communication, iteration and onboarding. This structured approach makes your brand identity outcome feel not only unique, but inevitable.

Inside the Brand Strategy Document

A glimpse into the custom 20+ page strategic foundation behind every identity I create. The brand strategy document distills audience psychology, market positioning, brand voice and purpose into a clear framework. This internal compass shapes your brand assets so you can enterprise with confidence.

Diagram illustrating the 16 human desires leading to fulfillment, categorized into social, emotional, societal, and infrastructural groups. Contains twelve labeled circles around a central circle.
Diagram illustrating the 16 human desires leading to fulfillment, categorized into social, emotional, societal, and infrastructural groups. Contains twelve labeled circles around a central circle.

Hand drawn forms with function.

Sketches are the visual notes behind logo design. These forms explore structure, rhythm and meaning before becoming the beginning for every logo system.

Array of 20 various abstract black and white symbols or logos arranged in 4 rows and 5 columns on a white background.
Array of 20 various abstract black and white symbols or logos arranged in 4 rows and 5 columns on a white background.
A collection of 16 black and white abstract geometric logos or icons arranged in a 4x4 grid pattern.
A collection of 16 black and white abstract geometric logos or icons arranged in a 4x4 grid pattern.
Close-up of five black abstract shapes on a white background, with the shapes varying in size and orientation.
Close-up of five black abstract shapes on a white background, with the shapes varying in size and orientation.
Black and white illustration of various stylized botanical and fruit motifs, including leaves, berries, and slices of fruit arranged in a pattern.
Black and white illustration of various stylized botanical and fruit motifs, including leaves, berries, and slices of fruit arranged in a pattern.
Outline of slices of black olives on a white background.
Outline of slices of black olives on a white background.
A handwritten note with the words "Simply Gather & Experience" and "Simply" written in various styles, with some decorative elements.
A handwritten note with the words "Simply Gather & Experience" and "Simply" written in various styles, with some decorative elements.
A black and white abstract image with bold, curved, and layered brush strokes creating a swirling pattern.
A black and white abstract image with bold, curved, and layered brush strokes creating a swirling pattern.
A collection of black-and-white doodles with science themes, including laboratory equipment, molecular structures, and comic-style speech bubbles with words like "LAB" and "SCIENTIFICALLY SPEAKING."
A collection of black-and-white doodles with science themes, including laboratory equipment, molecular structures, and comic-style speech bubbles with words like "LAB" and "SCIENTIFICALLY SPEAKING."
Collage of custom brand logo designs in light purple on a black background.

For the enthusiastic, deeply committed and inherently curious only. True alignment requires participation and an openness to explore.

Identity Outcomes

Brand identity photo treatment featuring a custom line‑art cherry blossom flower icon logo.
Pink overlay on a floral arrangement background with the typographic style logo 'Simply Gather Experiences' in a dark green color treatment.
Stylized ‘E’ logo icon representing a capsule and spinal vertebrae, designed for a science‑based supplement consultancy brand.
Abstract high‑contrast swan logo in a modernist style, shown over a pool‑water texture as part of a brand identity presentation.
Rachael Flowers Headshot
Rachael Flowers Headshot

Authenticity is power.

Values solidified by experience, devotion to the craft of branding inspired by Northern city and Southern mountain life, and a structured branding philosophy that defines how I create.

Story Meets Symbolism

Inquiries

If you’re ready to map out a purposeful, distinction led brand, request a consultation to begin the process.

“Rachael did an amazing and thorough job putting together a brand guide for me and designing the brand identity. She communicated well throughout the process. I would recommend her to anyone!”

JOHN SHERWIN, EFFICACIOUS