Efficacious

Brand Identity + Logo Design + Illustration

Challenge

Efficacious needed a scientific, symbolic identity to communicate formulation expertise and ingredient storytelling in the supplement industry.

Strategy

I designed a logo combining a bold “E,” a DNA helix, and an abstract spine with capsule and extract drop motifs. The palette of Tuscany gold, Estate blue and Vita white reinforces clarity, precision and scientific rigor.

Outcome

The system gives Efficacious a sharp, science forward presence that elevates consulting and clarifies formulation expertise for CPG brands.
Brand identity guide cover design for Efficacious with primary logo, a table of contents and a color block grid.
Introductory page for Efficacious featuring a minimalist photo of supplements and a science beaker shadow.
Efficacious brand identity board featuring minimalist colors, a signature pattern, and variations of the modern symbolic logo.
Brand Identity guide page layout for Efficacious showing the different logo versions alongside a brief description of the logo’s symbolism.
Primary Efficacious color palette shown in a clean minimalist layout with brief descriptions of what each color represents.
Efficacious brand color palette shown in a series of tints with corresponding hex values.
Efficacious fonts laid out and explained.
Four Efficacious colorway combinations showing recommended pairings for text and logo usage.
Collage of Efficacious brand patterns and scientific illustrations, including an x‑ray, a hand, a spine, a double helix, and a brain diagram.
Efficacious business card design in a realistic mockup on natural stone that matches the brand.
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