Simply Gather Experiences

Brand Identity + Logo Design

Challenge

Simply Gather Experiences needed an identity that reflected their hospitality‑led approach to events and elevated their unique gelato, floral, and coffee concept in a crowded market.

Strategy

I created an approachable luxury identity centered on elegance, versatility and human centered care. The logo reflects their values through refined forms and a visual system shaped by strategic market positioning and a clear definition of their brand’s facets.

Outcome

The final identity gives Simply Gather Experiences a warm, polished presence that communicates thoughtful stewardship and elevates the seamless, welcoming nature of their events.
Cover page from the Simply Gather Experiences brand identity guide featuring the horizontal logo on a soft pink overlay placed over a close‑up floral photograph.
Table of Contents page for the Simply Gather Experiences brand identity guide with seven listed sections, the monogram logo in the bottom left, and the primary logo over a soft white close‑up flower image.
Introduction page for Simply Gather Experiences with a three‑paragraph overview and a top‑view photograph of a soft pink and white bridal‑style floral centerpiece.
Philosophy page from the Simply Gather Experiences brand identity guide featuring a minimalist layout with three short statements that establish the brand tone.
Values page for Simply Gather Experiences set on a dark green background with a minimalist three‑column layout.
Audience page for Simply Gather Experiences set on a muted soft pink background with a minimalist three‑column layout.
Primary Logo page from the Simply Gather Experiences brand identity guide featuring a clean layout with logo usage rules presented in paragraph form.
Scale and Spacing page for the Simply Gather Experiences brand identity guide showing a visual diagram of minimum clear space around the primary logo and the smallest recommended size in pixels and inches.
Full logo suite for Simply Gather Experiences displayed in the brand identity guide with nine variants: primary, secondary, monogram versions 1 and 2, horizontal versions 1 and 2, and three lockup
Typography page from the Simply Gather Experiences brand identity guide listing the selected fonts and attributes with supporting body copy describing the history of Cormorant Garamond.
Muted color palette for the Simply Gather Experiences brand identity guide showing RGB, CMYK, and HEX values for eight tones named Sand, Blushstone, Saguaro, Solana, Dune, Agave, Linen, and Eclipse.
Brand context page from the Simply Gather Experiences brand identity guide featuring sticker designs, a gelato cart, a branded paper cup with gelato, and an embossed application of Monogram 1.
Solana Gradient page from the Simply Gather Experiences brand identity guide showing the gradient applied to the primary logo, defined swatches with angle details, and rationale and usage notes on the left.
Primary logo for Simply Gather Experiences with the Solana Gradient applied, centered on a soft pink background in a minimalist layout.
Three logo treatments for Simply Gather Experiences including a debossed foil‑stamped print, lockup version 3 on a dark green floral close‑up texture, and the horizontal logo on a soft pink floral close‑up texture.
Photography style page from the Simply Gather Experiences brand identity guide featuring a written overview of recommended photo styles and a bridal example reflecting candid, natural posing.
Second photography style page for the Simply Gather Experiences brand identity guide with five examples: two group photos, two simple inventory‑style images, and one aerial view of a modern event space.
Back cover of the Simply Gather Experiences brand identity guide featuring lockup version 3 of the logo on a dark green background with a floral close‑up texture.
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