ABOUT

Brand Identity Strategist + Logo Designer providing authentic work for emerging brands.

Creative expression has always played a vital role in my life.

Primary brand logo for Rachael Ann Lester: an eye with a spiral and three stars symbolizing intuition and guidance.

My Brand Values

TRANSPARENCY

I am transparent. Being open about my process welcomes my clients to connect with their own way of doing things.

Cube icon design representing the brand value Transparency

MYSTERY

I serve the mystery. By allowing myself to have faith in the best outcome for all, hidden ideas are free to emerge.

Spiral icon design representing the brand value Mystery

WAYFINDING

I help navigate. By operating as a guide with expertise, I share a path with my clients to help them arrive naturally.

Wave icon design representing the brand value Wayfinding

CURIOSITY

I encourage curiosity. We stay curious because it is within that state we can drive through uncertainty with ease.

Eye icon design representing the brand value Curiosity

DISCOVERY

I celebrate discovery. When we allow each small victory within a project to be celebrated, we create joy.

Ring icon design representing the brand value Discovery

AUTHENTICITY

I love authenticity. When we genuinely work together, we create mutual trust and experience real collaboration.

Smile icon design representing the brand value Authenticity

About Me

Every brand holds a story, but meaning only appears when shaped with intention.

For founders ready to invest in clarity and character, I craft brand identities that reflect your business.

With a BFA in Visual Communications from The Illinois Institute of Art in Chicago, I shaped my design skills as an onsite and remote Graphic Designer for businesses and agencies in Chicago. I’ve seen the difference between brands that fade and those that become part of the cultural firmament, which influences how I approach my work.

Eight years ago, I moved to a country mountain community in Pikeville, Tennessee, where I enjoy motherhood, nature and living to create. Life here has taught me the value of building with permanence and intention, and it guided my path into the deeper work of brand identity.

Headshot of Rachael Ann Lester, logo designer and brand identity strategist.

My Branding Philosophy

Brands should operate with a brand promise. It gives people a consistent expectation of the value and experience they can rely on. It guides your actions, earns trust and strengthens your brand over time.

  • What you aim to deliver.

    Your brand promise begins with your intentions: what you want your brand to stand for and the experience you want people to have.

  • Staying true to that intention.

    A brand feels authentic when its actions, decisions and communication align with its promise. Authenticity is simply intention made visible.

  • Proving you can deliver.

    Credibility comes from consistently fulfilling your promise. When people see you follow through, trust grows.

  • The long-term effect.

    Brands with a clear, authentic and consistently delivered promise become the ones that endure. Their meaning compounds with the test of time.

Circular badge logo with the words ‘Logo Design + Brand Identity’ around the edge, featuring an eye icon with a spiral center and three small stars.

I craft memorable brands.

I bring a lifelong dedication to design excellence. I work with clients who have the enthusiasm to communicate, the commitment to create with depth and the curiosity to honor the process. If you see design as a meaningful part of your business journey, you can start by learning about how it works.

Explore the Process

About You

Pick a color. Let’s reward your curiosity with what color psychology could be saying about you and your business needs. If you didn’t find your color but want to know more, reach out with your preferences.

Circular Purple Colored Swatch

  • The Visionary

    You’re not looking for a push button solution. You’re looking for a collaboration to bring a deep soulful idea to life.

 
 
 
Circular Lilac Colored Swatch

  • The Artisan

    You care about how things work as much as what it is. You want a brand that feels tactile, thoughtful and human.

 
Circular Red Colored Swatch

  • The Trailblazer

    You have the energy, you just need the visuals to match it. You want to actively stand out and don’t mind being loud.

 
 
 
Circular Coral Colored Swatch

  • The Nurturer

    You are building something that serves, heals or connects. Your brand needs to feel like a warm invitation.

 
Circular Teal Colored Swatch

  • The Anchor

    You value clarity and a process that actually works. You want to build something solid so you can enjoy lasting power.

 
 
 
Circular Mint Colored Swatch

  • The Dreamer

    You see the big picture and need the space to let it breathe. You value fresh perspectives and clean solutions.

 

Contact Me

If you’re ready to map out a purposeful, distinction led brand, request a consultation to begin the process.

“It was very easy to work with Rachael. We were able to move very quickly from a starting point of a vision board I provided. I’d work with Rachael again and would recommend her as a designer.”

PAIGE SWANSON, SWAN BATHHOUSE