ABOUT
Brand Identity Designer working for emerging brands.
Creative expression has always played a vital role in my life. I make design systems for meaningful brand identities.
About Me
Every brand holds a story, but meaning only appears when shaped with intention.
For founders ready to invest in clarity and character, I craft brand identities that reflect your business.
With a Bachelor of Fine Arts in Visual Communications from The Illinois Institute of Art, I developed my design skills as a Graphic Designer for businesses and agencies in Chicago. I’ve seen firsthand the difference between brands that fade and brands that endure, and that experience influences how I approach my work.
Eight years ago, I moved to a country mountain community in Pikeville, Tennessee, where I enjoy motherhood, nature and living to create. Life here has taught me the value of building with permanence and intention, and it guided my path into the deeper work of brand identity.
My Brand Values
TRANSPARENCY
I am transparent. Being open about my process welcomes my clients to connect with their own way of doing things.
MYSTERY
I serve the mystery. By allowing myself to have faith in the best outcome for all, hidden ideas are free to emerge.
WAYFINDING
I help navigate. By operating as a guide with expertise, I share a path with my clients to help them arrive naturally.
CURIOSITY
I encourage curiosity. We stay curious because it is within that state we can drive through uncertainty with ease.
DISCOVERY
I celebrate discovery. When we allow each small victory within a project to be celebrated, we create joy.
AUTHENTICITY
I love authenticity. When we genuinely work together, we create mutual trust and experience real collaboration.
My Branding Philosophy
Brands should operate with a brand promise. It gives people a consistent expectation of the value and experience they can rely on. A brand promise guides your actions, earns trust and strengthens your brand over time.
-
What you aim to deliver.
Your brand promise begins with your intentions: what you want your brand to stand for and the experience you want people to have.
-
Staying true to that intention.
A brand feels authentic when its actions, decisions and communication align with its promise. Authenticity is simply intention made visible.
-
Proving you can deliver.
Credibility comes from consistently fulfilling your promise. When people see you follow through, trust grows.
-
The long-term effect.
Brands with a clear, authentic and consistently delivered promise become the ones that endure. Their meaning compounds with the test of time.
I craft memorable brands.
I bring a lifelong dedication to design excellence. I work with clients who have the enthusiasm to communicate, commitment to create with depth and curiosity to honor the process. If you see design as a meaningful part of your journey, you can start by learning about how it works.
Inquiries
If you’re ready to map out a purposeful, distinction led brand, request a consultation to begin the process.
“It was very easy to work with Rachael. We were able to move very quickly from a starting point of a vision board I provided. I’d work with Rachael again and would recommend her as a designer.”
PAIGE SWANSON, SWAN BATHHOUSE