Challenge

Swan Bathhouse needed an identity that expressed the elegance of their space and the duality at the core of contrast hydrotherapy.

Strategy

I designed an abstract swan symbol that also represents opposing hot‑and‑cold forces. The typography was modified to echo the way water stretches, refracts and stretches form, creating a serene yet modern visual language.

Outcome

The final identity is refined, symbolic and distinctive. The mark reduces cleanly, stands alone and sets Swan Bathhouse apart within the wellness and hydrotherapy space.