Challenge

VASI needed a high energy identity that matched the adrenaline and culture of snowboarding.

Strategy

I designed a symbolic logo built from bold lines, sharp angles, speed and contrast. The icon reflects mountain slopes, jump ramp progression, precision, acceleration and a bird in flight, paired with a custom wordmark and an adventurous, community driven identity system.

Outcome

The result is a crisp, high end visual identity that captures the rush of the sport and strengthens VASI’s connection to the snowboarding community.