Lab-ish

Brand Identity + Logo Design

Challenge

Lab‑ish needed a playful, science driven identity that could scale across apparel, icons, patterns and ecommerce assets while staying true to its quirky laboratory inspired personality.

Strategy

I created a flexible typographic and pictorial logo suite designed to support a full system of lab themed icons, patterns and brand elements. The identity balances scientific precision with approachable humor to resonate with lab professionals and science enthusiasts.

Outcome

The final brand gives Lab‑ish a cohesive, distinctive visual language and a complete asset set to launch their ecommerce line with clarity, confidence and a memorable science enthusiast aesthetic.
Lab‑ish brand‑guide cover featuring the primary logo with a retro science photo of four men looking into microscopes.
Lab‑ish table‑of‑contents page with a photo of three scientists studying a small screen and a joke caption that sets the guide’s playful tone.
Introductory ‘Fun with Science’ page for Lab‑ish showing a scientist examining a lab slide with a joke quote bubble and the vertical logo along the photo’s edge.
Lab‑ish brand‑values page listing Approachable, Intelligent, Playful, Creative, and Sincere over a retro science‑lab background.
Lab-ish logo in black on a teal background.
Primary Lab‑ish logos displayed in teal horizontal and badge formats on a black background.
Full Lab‑ish logo suite showing horizontal, badge, vertical, and icon versions arranged together.
Pink splash page for Lab‑ish featuring a man studying petri dishes with a joke quote bubble, used as a playful pacing break in the guide.
Lab‑ish color spectrum page showing Hex and CMYK values with science‑themed swatch names and brief rationale.
Lab‑ish colorways displayed in a repeat‑style layout using various logo variants on a white background.
Lab‑ish colorways displayed in a repeat‑style layout using various logo variants ona a black background.
Lab‑ish typography page showing font rationale and recommended proportions alongside a closeup photo of hands pouring a chemical into a beaker.
Lab‑ish brand icon set featuring ten icons that support pattern creation and category applications within the brand style.
Set of Lab‑ish brand patterns based on the icon system, shown as playful science‑themed pattern options.
Back cover page for the Lab‑ish brand guide featuring the primary horizontal logo in a pictorial typographic style.
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